Develop Marketing Streategies Essay

The company is named Houzit Pty Ltd, it is a seller for sign wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items.. It is a evolution business. It has 15 stores in Brisbane area, with all stores being screwd and coordinated from their head office in Milton. It has 150 staff members. The psychoanalysis of each of the aspect of the company overview is provided under the following heads. Strategic railion and Organizational objectivesSTRATEGIC modeThe strategic circumspections of Houzit can be ascertained from the companys vision and mission.Houzit is a home(a) retail brand that is satisfying the home makers extremitys by providing them unique, wide variety of quality homeware products with an easy retribution procedure.The mission of the company asserts that the organization is planning to move towards enlargement of its business by ensuring its presence in all the major cities of Austr alian food market by the year 2020.The basic focus of the company is on lead parameters Quality, Unique items and Selection In this post modern era every organization should direct their marketing strategies in way that the strategic goals could be achieved smoothly and efficiently. Strategic direction is a subscriber line of action that leads to the attainment of the set goals of a company. It is also the vision of the company that is necessary for success in giving direction for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there.It begins with developing a clear vision for a company thereby increasing its competitive advantage.Mission and vision of a warmMission is what the firm is, whereas vision is a forward-looking view of what the organization wants to become. Mission statement may include a vision, business definition and values and/or statements about an organizations purpose. By 2020,Houzit will project a significant retail presence in home wares in every Australian capital urban center Starting with 15 stores in the Great Brisbane area and growing to 100 Australia wide. Houzit will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares make accessible to all through our easy to manage payment plan.Therefore some marketing opportunities have to be analyzed in reaching its goals, so the manager has to provide brief summary evaluating cardinal alternatives, including the benefits and risks associated with each option and finally recommending for the opportunity most likely to produce results.ORGANIZATIONAL OBJECTIVESHere I outline the following marketing objectivesTo bring an annual sales increase of $ 5 million by moving the sales figures from $15 million per year to %20 million per year during the next three years period.To enhance the list of loyal customers from 10,000 to 15,000Considering Brisb ane as a potential market, brand recognition need to be established so that one out of every 3 people will live the Houzit brand in a random survey that is conducted in 18 months time. Current size, capabilities and resources of the organizationORGANATIONAL coatThe size of the organization occupies 1,000-1,500m2.CAPABILITIESCapabilities Each of the Houzit store has a capacity to generate the following sales disintegrationBathroom fittings 30%Bedrooms furnishings 35%Mirrors and decorative items 20%Lighting fixtures 15%The organization is able to manage a high customer loyalty among repeat customers as it is a valuable assets for any organization. further they can exceed competitors by offering in quality, range and accessibility.RESOURCES OF THE ORGANIZATIONHUMAN RESOURSESHouzit has the valuable assest ,that is tender resources ,15-20 fulltime employees along with number of casual workers .Staffs works are excellent with highly skilled and knowledgeable about home wares.PHYSICAL RESOURSESEspecially for a commercial urban district Houzit possesses a great retail space that is bright, functional and efficient.Gaps between the objectives and the authentic capabilities and resourcesGap analysis serves as the tool that will dish up to decide between multiple marketing options (Precision Group, 2009). The objectives that are set by Houzit are difficult to be achieved with the current capabilities and resources. It is because company has limited number of employees. In addition to it, the focus with which company operates to have its stores as bright and comfortable for shopping is not in alignment with the legislations that are put forth by the government. In this manner Houzit will have a gap between the objectives set for the company and the current strategies, capabilities and resources of the company.OpportunitiesWith the help of external environment analysis, a company will be able to develop a list of opportunities and threats that are provided by the en vironmental factors (David, 2006). This section of task 1 highlights the two major opportunities for Houzit along with their analysis.Two marketing opportunities that meet the objectives and the evaluation of risk and benefits of each opportunity are * A growing market in high growth area with a significant percentage of the target market still not aware of Houzits offer.* Increase sales opportunities outside of our target area-greater Brisbane.Marketing mixingHouzits marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service.