Marketing to Millennials Essay Example | Topics and Well Written Essays - 750 words

Marketing to Millennials - Essay ExampleThe Milenials exact a lot of purchasing power because of their education and family background and have a lot of influence because of their crystal clear number.The Millenials are team driven, confident and aspire to climb the corporate ladder. They have technology at their flip tips and have numerous platforms to communicate. All they need to do is approve or disapprove products by printing press Likes, Stars or leaving comments on social media. For the Millenials, technology is much more than sharing information. It is a operator to improve life and contribute basalingfully to the society.While the opportunity is lucrative, merchandising to the Millenials is not as open as it seems. Millenials think differently, act differently and aspire to buy products that complement their lifestyles. Since time immemorial, people have hankered after jewelry. So do the Millenials. The difference however is that the Millenials may pick up jewelry tha t goes with yoga boxershorts or look nice with their tattoos. The older generations would not have fathomed about this and that is where difference lies.The aforesaid raillery makes a strong case for using different marketing techniques for the Millennials. The age-old formulas and well- established value suggestion strategies may prove ineffective while marketing products and services to this generation.The Milenials have grown up in the 1980s and 1990s and have therefore had exposure of a globalized world. They are aware of what social responsibilities mean and they understand that individuals can make a difference.Designing, manufacturing and marketing new and innovative products is the key to success when it comes to marketing to the Millenials. These customers would be attracted by the designs and styles of products that fit into their lifestyle.The Millenials are driven by emotions. The marketers therefore need to use stirred up appeals in their advertisements to woo