Survey Essay Example | Topics and Well Written Essays - 500 words - 4

Survey - seek ExampleA recommendation is therefore given that strategies should immediately employed to price match products in the online market.The internet market has grown considerably in the past couple of years. Statistics show that the number of online shoppers reached an exclusively time high of about 178.5 million people in 2011. Recently, there have been proposals to the go with to reconsider its online trading policies to boost its sales volume. Presently, the company does prices match its products online and neither does it offer their competitors online prices. Therefore, a look into was carried out to determine whether the proposed strategy of price matching online products would be profitable to the company.The method of research used was questionnaire that was conducted online for a period of about a quarter of the fiscal year. Online shoppers from the United States (14 years and older) that visited the companys websites were randomly selected to participate in th e questionnaire. First, a pilot study was conducted on the online shoppers. This involved unrestricted questions that placed no limit on the customers response. Questions in this study were general in nature like, what is their overall attitude to Wal-Mart customer relations policy. Later, a close-ended questionnaire was used to provide a break off reflection of the public view. A maximum choice of five answers to each question was given. The questions were generally reason into 4 sections each covering a unique field. The survey was voluntary and anonymous and no personal data was collected.There was an approximate response rate of 88% to the questionnaire from both prospective buyers and those who actually make online purchases. A complete breakdown of the responses is shows that the majority of respondents were in favor of the company providing price matching information. active 80% of the respondents indicated that they would buy more products if