Do Spin in Political Marketing Destroy Democracy?

It is possible to encounter policy-making market in democratic societies because political leaders sell their ideas to public. The much buyers they gain, the higher probability they encourage elections. While bargaining their ideas, politicians exit do whatever needed to be elected. Spin is one of the things wearye during election eves to obtain more votes, for instance. These can ruin the nation in such countries. For land to work properly, individuals should vote under no control of anyone and with clear opinions about politicians.To vocalize that state exists, high percentage of public should participate in the elections by voting, as well. The main fence of this essay is to question whether or not semipolitical marketing and pass ruin country. Understanding it is essential in taking necessary cautions for democracy to work. If those ar really harmful to democracy, then they should be tough as the enemy of democracy. In this essay, every big impact of politica l marketing and tress to democracy will be examined and demonstrated how significant they be.To do these, this essay will start with the effects of spin, continue with the inequalities among politicians that political marketing causes and the importance of floating voters, which are bad for democracy, and finally, end with explaining how political marketing could be useful for democracy even up if this usefulness pales in comparison to these bad impacts. Spin in political marketing gives wrong opinions about parties to voters and that contribute to ruining democracy. Politicians intend to gain political utility and to do this they resort to deceiving their potential and current voters. Spin is one of the most moving things they do. To explain what spin is, David L. Martinson gives an advertisement example, which is quite appropriate and winning for this topic (2001). In that advertisement, the advertizers claimed that one slice of their bread contained less calories than any other breads slice. What makes this an example of spin is that they didnt mention how thin these slices were cut. By doing that, they would make their consumers buy the breads so that they can lose weight.Martinson also says that this company didnt have to theatrical role all the details with their consumers but had to present that significant detail (ibid. ). Likewise in regime, politicians avoid to grade many facts so they obtain more votes. After being deceived by the politicians who spin information, the public will vote for them in order to meet their expectations. However, after these politicians are elected, those who vote for them cant identify what they have expected. So, actually these sight voted for divers(prenominal) ideas and promises, and now are governed by others, which is definitely not a democratic process.To give an example of this in politics, Nick Clegg and his promises about tuition fees can be chosen. Everyone who had voted especially for this problem couldnt receive any solution they expected. What they were expecting while electing him was lowered tuition fees, importation he was the one wholl provide lower tuition fees for the voters, but he actually was a different politician. In short, spin ruins democracy because it prevents people to vote for the right party by deceiving them.Political marketing promotes inequality among politicians regarding to financial resources and/or being good seller, and these make being elected nearly unfeasible for some(prenominal) politicians who lack of financial resources and advertising skills, meaning this causes an incomplete, ruined democracy. Firstly, being a successful advertiser is more in-chief(postnominal) that being a good governor. McNair puts the significance of advertising skills in political marketing. He thinks that Ronald Reagan was successful because of his actors training. He also gives the example of Michael Foot.He says that Foot was a owing(p) thinker and an intellect ual party manager but not able to fit the televisions. Because of this, he was replaced by someone who fits the televisions better (2011). McNair cant refer to any sources because of the subjectivity of those. However, considering the general knowledge, it can slowly be said that he is right. These examples show that being a good seller is more important than being a good thinker, meaning those who dont have seller skills dont have chances to be elected. Secondly, money has a significant role in elections.McNair explains the importance of money in politics with these words Political power be comes something which can be bought rather than won in a democratic contest. (2011, p. 37) He strengthens this statement by giving the Goldsmith example. This example shows how right he is. He also adds that money can be used to buy creativity and innovation to make political communication effective. Similarly, with money, politicians can put themselves everywhere such as on TV, posters on str eets. In short, with money, successful advertisements can be applied to public.Likewise, politicians can give money to the press and the media or buy them to function public because the press and the media usually have more influence on public than any political advertising (OShaughnessy, 2001). Those who dont have enough financial sources dont have proceeds as much as the ones who have enough sources. In conclusion, thither are some inequalities among politicians such as financial resources and advertising skills that make some politicians have some advantages that enable them to win elections although there might be better governors that the public would choose. adrift(p) voters can determine the results of an election and making whole these votes change by political marketing can ruin democracy. According to the studies McNair refers to, only few people change their votes because of political advertising (Diamond and Bates, 1984 in McNair, 2011). At first, this statement may s eem to tell that political advertising doesnt work and it cant possibly ruin democracy but it does. Floating voters have a crucial role in elections.They can determine the results of elections in democratic societies even though they form a small percentage of the population in a country. This makes them the most important and an easy target of political marketing. Effecting or manipulating a small group of people is way easier than crowds because some weak points of these people can easily be known and used appropriately to regulate them. Therefore, when advertisements come into play, they will be quite successful and change their audiences votes.This leads to the destruction of democracy because politicians eventually get what they neediness through political marketing. To summarize, floating voters, who may be the determining factor of an election, are very open to political advertising and can, therefore, be controlled easily by political marketing, which ruins democracy. Despi te all these bad effects of political marketing for democracy, there are positive side-effects of it that help democracy to work such as increasing liaison in elections variety of ideas, opinions, romises and knowledge about various political ideas. When a politician uses political advertising, another one also uses it in order not to be left buttocks in the competition, another does the same with the same reason and so forth. This chain makes political advertising and, therefore, politics everywhere and the main agenda of the days. Because of this, everyone hears about politics and attains a political opinion unconsciously or not and goes to vote for a party. This may not be the aim of political marketing, but it increases battle of people in elections.It helps democracy to work properly because the more people say their opinions the better democracy there will be. Other than participation, politicians are now obliged to give what people emergency. As Scammel writes bundle on his essay in a convincing and clear way, as the possibilities of transforming information increases, consumers choose what they essential but not what producers want (Scammel, M. , ND). In politics, political marketing is the tool that increases the possibilities of transforming information, consumers are public and producers are politicians.When there is no political marketing, people have to vote for only what are thought for them in the lead and this may not result beneficially for these people and democracy. Likewise, political marketing helps ideas and opinions to be heard. As politicians competitions civilize place in agenda, people keep hearing and reading about them, their ideas and promises. Thus, they can encounter various opinions and find what is the most appropriate for them. To sum up, participation and voting for the appropriate party is important for democracy and political marketing help them maintain or increase.In conclusion, Spin and political marketing ruins democracy in general. Firstly, spin gives wrong opinions about politicians to people. People cant elect the governor they want due to obfuscations. Secondly, due to political marketing, there are some inequalities among politicians. Some are good advertisers, some have a vast amount of financial resources and some have them both. The ones lacking of these cannot possibly win elections even if they are good governors and who public would want. Thirdly, politicians can win elections easily by effecting floating voters, who are usually minorities in most of the countries.Political advertisers can easily determine the result of an election by affecting these minorities. All of these three ruin democracy. Despite those, there are some ways that dont ruin democracy but help it work. Political marketing may increase participation in elections and it can enable political opinions and ideas to be known. However, these good sides of political marketing are not enough to suppress the bad impa cts, meaning political marketing and spin have strong shun impacts on democracy even though they have some positive impacts.